The worlds first self-swimming electronically programmed fishing lure programmed to mimic the life-like swimming patterns of a real fish!

The Robotic Lure is one of the most interesting and unconventional fishing lures on the market today. This is a battery-powered, rechargeable lure that has an electric propeller on its nose which allows it to move completely on its own. No reeling or technique by the angler necessary.

Fish in open water under a cork around schooling baitfish. Once in the water for 10-12 seconds, the propeller will activate. Sit back and relax while the Animated Lure does the rest!

We carry two sizes, The 5.25in and the Mini lure at 2.6in.

Livebait Replacement

When you have Robotic Lure in your tackle box, you never need to worry about buying, catching or keeping live bait alive again!

Many people rightfully believe that live bait is the most effective attractant for any fish and using live fish bait is the most effective way to catch predator fish such as pike, bass, trout, walleye, etc. Unfortunately, there are some major issues associated with live bait, such as:
Live fish bait cannot be legally used in counties within 31 U.S. states, and many countries worldwide.
Obtaining the bait – it is not always available and has to be purchased or caught just before the fishing trip.
In order to keep fish bait alive, the container must be aerated and kept away from extreme temperatures.
Dealing with the dilemma of what to do with the unused and expensive bait ($1.00 – $2.00 per piece) after the fishing trip.
Shop All Animated Lures

Frequently Asked Questions


1Does Robotic Lures work in Fresh and Salt water?
Yes, they do work in both Fresh and Salt water. When used in Saltwater, please make sure you clean your lure after use in fresh water.
2Where do you ship?
We ship worldwide.
3How long does it take to re-charge?
It takes 45 minutes to 1 hour to charge.
4Do they come with extra propellers?
They come with one extra propeller. If you want more, you are given the option to buy more when you check out.


1Are they Battery Operated ?
They are battery operated.
2Can I buy extra Propellers?
You will be given the option to buy extra propellers at each product page when checking out.
3How long is the run time ?
You can get 1.5 hours out of single use.

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